Open Search in DXT360 is designed to help you explore conversations quickly, validate keywords, and turn insights into structured campaigns—without affecting your data quota.
Instead of starting from a blank campaign, you can begin with real historical data, refine what matters, and only then convert it into a campaign when you’re confident.
| What Is Open Search? | ||||||||||||||||
| Open Search is a keyword-based search tool that lets you explore DXT360’s historical database across multiple channels and markets. | ||||||||||||||||
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Key things to know upfront:
This makes Open Search ideal for:
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| Supported Channels | ||||||||||||||||
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You can search historical conversations across the following channels:
Each channel follows its own data availability rules, but all results are normalized into a single exploration view. | ||||||||||||||||
| Country & Market Coverage | ||||||||||||||||
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Open Search supports country-based filtering so you can focus on specific markets. Available countries include (subject to package availability):
This allows you to validate whether a topic is truly local, regional, or global—before committing to a campaign. | ||||||||||||||||
| Search Period Rules | ||||||||||||||||
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You can explore data up to 12 months back, using predefined periods only:
Custom date ranges are intentionally disabled in Open Search when creating campaigns to ensure consistent data coverage, predictable campaign start dates, and stable downstream analytics and reporting. | ||||||||||||||||
| Keyword Input & Validation | ||||||||||||||||
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To run Open Search, you must enter at least one keyword. Each keyword will appear as a green tag bubble, making it easy to review and manage your inputs. When you choose to create a campaign from Open Search, these keywords are automatically carried over, ensuring consistency between your initial exploration and the campaign setup. Open Search is often used to:
This helps reduce rework later in campaign management. | ||||||||||||||||
| Unlimited Searches, Zero Quota Impact | ||||||||||||||||
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You can run as many Open Searches as you want without consuming your account’s data quota. Quota is only consumed when:
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| From Open Search to Campaign (End-to-End Flow) | ||||||||||||||||
| Once your search results accurately reflect the conversation you want to track, you can seamlessly convert them into a campaign in just a few steps. This process allows you to carry over your selected keywords, filters, and settings directly from Open Search, reducing manual setup and ensuring consistency. For a complete, step-by-step walkthrough, read Creating Campaigns from Open Search. | ||||||||||||||||
| Open Search availability depends on your commercial package. If you’re unsure whether it’s included in your plan, please contact your Sales or Customer Experience representative. |