Creating a Campaign in Advanced Mode

Advanced Mode is designed for users who need greater control over data accuracy, relevance, and scope. Instead of simple keyword matching, Advanced Mode allows you to define logical relationships, exclusions, language, and geographic constraints—ensuring your campaign captures only what truly matters. If you find that your results include too much noise—or miss important conversations—this feature is the right choice.

This mode is commonly used for:

• Crisis and reputation monitoring
• Competitor or multi-brand comparisons
• Market and consumer research
• High-volume or long-running campaigns

If you are new to campaign creation, we strongly recommend reading Creating a New Campaign in DXT360 first. Advanced Mode builds on the same foundation, with more powerful controls for precision tracking and analysis.

Simple Mode vs. Advanced Mode

How to Switch to Advanced Mode

You can switch modes at any time during campaign setup. In the Campaign Configuration page, click the “Advanced Mode” link.

Once enabled, additional fields and filters will appear automatically.

Building Keywords with Boolean Logic

Advanced Mode supports Boolean queries, which let you define relationships between keywords.

Supported Operators:

• AND → Both terms must appear
• OR → Either term may appear
• NOT → Excludes specific terms

Example

(honda OR toyota) AND electric NOT recall

What this does: Tracks conversations about Honda or Toyota related to electric vehicles, while excluding recall-related mentions.

Using Keyword Exclusions

Exclusions help you remove irrelevant or misleading mentions without weakening your main query.

Common Use Cases

• Excluding job listings or promotions
• Removing unrelated geographic meanings
• Filtering out recurring spam terms

Example

Main Query:
(honda AND civic)

Exclusion:
(job OR career OR vacancy)

This ensures your campaign focuses on product discussions, not recruitment posts.

Applying Language and Country Filters

• Improve analysis accuracy

  Applying language and country filters helps keep campaign data focused and relevant, ensuring sentiment analysis and AI-generated summaries remain reliable.

• Language filter best practices

  ✔️ Select only the languages you actively analyze or report on

  ✔️ Avoid using All Languages unless the campaign is truly global

• Country filter benefits

  ✔️ Limits data to relevant markets instead of all countries by default

  ✔️ Reduces irrelevant global noise

  ✔️ Improves sentiment and trend accuracy

  ✔️ Aligns insights with your local market strategy

Advanced Mode gives you more precise control over how conversations are captured by supporting Boolean logic, exclusions, and language and country filters. This helps reduce noise and ensures your campaign data stays relevant to your monitoring goals. With cleaner data, you can generate more accurate insights, track trends with confidence, and rely on your results for reporting, strategy, and crisis monitoring.