The Boolean Library

Boolean queries are a powerful tool in DXT360 that allow you to control what data you collect by combining keywords with logical operators. By using Boolean queries, you can effectively reduce noise, increase relevance, and ensure your campaign captures the exact conversations that matter most. This guide explains how to use Boolean queries within DXT360 and when to leverage Advanced Mode for optimal results.

Boolean queries are available only in Advanced Mode during campaign configuration. For more details, refer to the guide on Creating a Campaign in Advanced Mode.

When to Use Boolean Queries

Boolean queries are especially useful when you need to:

• Track specific brand, product, or issue combinations.
• Separate relevant discussions from generic mentions.
• Handle complex multi-keyword or multi-market campaigns.
• Filter out irrelevant global or off-topic noise.

If your campaign goal is broad discovery or general tracking, Simple Mode may suffice. However, if accuracy and precision matter, using Advanced Mode with Boolean queries is highly recommended.

Basic Boolean Operators

The table below lists the core operators supported in DXT360 Advanced Mode.

Quotation Marks: A Critical Rule

Always wrap phrases in quotation marks (" ") to ensure exact phrase matching. This prevents partial or unintended keyword matches and significantly improves the accuracy of sentiment analysis and AI-generated summaries. Proper use of quotation marks is crucial for ensuring precise and relevant results.

Correct

"Honda City" AND "Malaysia"

Incorrect

Honda City AND Malaysia

Advanced Grouping Example

For more complex campaigns, you can combine multiple keywords and group them to control the logic. Use parentheses to structure advanced queries.

Example:

("HRV" OR "Civic") AND ("Honda" AND "Malaysia")

This query captures mentions that:

• Include either HRV or Civic
• Mention Honda
• Are relevant to Malaysia

This structure is ideal for:

• Multi-product brand tracking
• Country-specific analysis
• Competitor comparisons

Platform-Specific Rules and Limitations

YouTube Keyword Rules

YouTube does not support AND, OR, or NOT operators. Instead:

• Space is used as an AND operator.
• | (pipe) is used as an OR operator.

YouTube Examples

TikTok Keyword Rules

TikTok does not support OR. Instead, use a comma ( , ) as a replacement for OR. AND must be written explicitly, and complex logic must be expanded manually.

TikTok Examples

Boolean queries are essential for narrowing down data to ensure the highest accuracy in tracking, sentiment analysis, and AI summaries. By mastering Boolean logic in DXT360, you gain the precision needed to optimize your campaigns, identify trends, and track brand sentiment effectively.

When used correctly, these tools allow you to focus on what matters most, reduce noise, and gain actionable insights. Always ensure you're following platform-specific rules and leveraging Advanced Mode when precision is key. Boolean queries are a fundamental part of setting up your campaigns for success and delivering insightful, data-driven results.