Advanced Mode in DXT360 is designed for teams that need precision, control, and confidence in their monitoring results. By using Boolean logic, exclusions, and language and country filters, you can significantly reduce noise and ensure that every insight you generate is based on relevant, high-quality data.
This article explains how different roles should approach Advanced Mode campaign setup, so each team gets insights that directly support their goals—without unnecessary complexity.
Brand & Marketing Manager
Objective
As a Brand or Marketing Manager, your priority is to understand how campaigns perform across channels, how audiences respond, and how your brand compares to competitors. Advanced Mode helps you avoid inflated volumes caused by irrelevant mentions and ensures engagement metrics reflect real brand conversations.
Recommended Advanced Mode Setup
Keyword Strategy
- Use Boolean queries to group brand, product, and campaign terms
Example:
(brandname OR productname OR campaignhashtag)
Exclusions
- Remove noise such as recruitment, giveaways, or reseller chatter
Example:
NOT (job OR vacancy OR giveaway OR reseller)
Filters
- Channels: Social Media
- Language: Select only the languages you actively report on
- Country: Focus on active campaign markets
How This Helps
- Engagement spikes reflect real campaign traction—not spam
- Weekly and monthly reports become more reliable
- Easier comparison between multiple brand campaigns or product launches
💡 Best Practice Tip: Align your Advanced Mode campaign structure with how you label content later. Clean input = stronger AI summaries, widgets, and reports.
Corporate Communications / PR Manager
Objective
PR teams need early visibility into media tone and emerging risks. Advanced Mode ensures that crisis signals are not buried under unrelated mentions and that sentiment analysis remains accurate.
Recommended Advanced Mode Setup
Keyword Strategy
- Combine company name with executive or corporate identifiers
Example:
(companyname OR brandname) AND (CEO OR spokesperson OR corporate)
Exclusions
- Filter out financial stock chatter or unrelated global entities with similar names
Example:
NOT (stock OR ticker OR crypto)
Filters
- Channels: Mainstream Media (News, Online Media, Print, TV, Radio)
- Language: Local and English (depending on reporting needs)
- Country: Markets where reputation risk matters most
How This Helps
- Daily media summaries highlight real narrative shifts
- Faster detection of negative sentiment or sensitive topics
- More credible briefings for leadership and crisis response teams
💡 Best Practice Tip: Avoid “All Countries” unless you are handling global comms. Localized campaigns produce cleaner sentiment and clearer risk signals.
Consumer Insights / Research Analyst
Objective
Insights teams need data that is accurate, segmentable, and interpretable. Advanced Mode helps you remove irrelevant mentions early, so downstream analysis focuses on genuine consumer conversations.
Recommended Advanced Mode Setup
Keyword Strategy
- Combine product names with usage or need-state keywords
Example:
(productname AND (review OR experience OR complaint))
Exclusions
- Remove promotional and brand-owned content if analyzing organic sentiment
Example:
NOT (officialaccount OR ads)
Filters
- Language: Select only languages supported by your analysis workflow
- Country: Match research scope (national vs. regional)
- Optional: Pair with demographic or label filters later
How This Helps
- Stronger signal-to-noise ratio for thematic analysis
- Faster identification of pain points, praise, and unmet needs
- More reliable inputs for AI Insight Summary and reports
💡 Best Practice Tip: Advanced Mode campaigns are ideal “master datasets” that can be reused across multiple analyses, dashboards, and reports.
Agency Account Director
Objective
Agency teams need to deliver polished, defensible insights across multiple clients—fast. Advanced Mode helps standardize campaign setups so reports remain consistent and scalable.
Recommended Advanced Mode Setup
Keyword Strategy
- Separate owned brand terms and competitor terms using OR logic
Example:
(clientbrand OR productA) OR (competitor1 OR competitor2)
Exclusions
- Exclude internal agency chatter or irrelevant brand overlaps
Filters
- Channels: Match client scope (Social, Media, or both)
- Language & Country: Based on client contract and reporting region
How This Helps
- Cleaner weekly and monthly client reports
- Easier benchmarking across competitors
- Reduced manual cleanup before exporting insights
💡 Best Practice Tip: Create a reusable Advanced Mode template per client vertical (FMCG, Telco, Finance) to save setup time.
C-Level Executives
Objective
Executives need high-level insights without operational noise. Advanced Mode ensures that summaries and dashboards reflect strategic realities, not inflated or irrelevant data.
Recommended Advanced Mode Setup
Keyword Strategy
- High-level brand and competitor terms only
Example:
(brandname OR competitor1 OR competitor2)
Exclusions
- Remove tactical or operational keywords unless relevant to strategy
Filters
- Channels: All relevant channels (Social + Mainstream Media)
- Language: Executive reporting language
- Country: Priority or revenue-driving markets
How This Helps
- Clear snapshots of brand sentiment and visibility
- Reliable comparisons across competitors
- Board-ready insights with minimal explanation required
💡 Best Practice Tip: Advanced Mode campaigns paired with AI Insight Summary create a powerful “executive lens” for daily or weekly check-ins.
Key Takeaways
- Advanced Mode is not just for “power users”—it’s for any role that values accuracy
- Clean campaign inputs lead to stronger dashboards, widgets, and AI summaries
- Role-based setup ensures every team sees insights that match their responsibilities
- Precision at setup saves time, reduces rework, and increases trust in your data
Advanced Mode transforms campaign creation from a setup task into a strategic foundation. When configured correctly, it ensures every insight you generate is relevant, actionable, and aligned with your role’s goals—whether you’re optimizing campaigns, protecting reputation, uncovering consumer truths, or guiding executive decisions.
Explore ‘Creating a Campaign in Advanced Mode’ to understand how advanced query logic and filtering controls help you generate cleaner insights and stronger reports.