AI Insight Summary helps teams instantly convert large sets of social and media data into clear, contextual narratives. In this article, you’ll find role-based use cases and sample setups designed to help you make the most of this feature. From marketers and PR professionals to research analysts, agency leads, and C-level executives—each section highlights how to filter, segment, and generate insights that matter to your specific goals.
Brand & Marketing Manager
Objective:
As the driving force behind brand growth, marketing managers need real-time visibility into campaign performance, audience behavior, and platform effectiveness. AI Insight Summary helps streamline daily and weekly monitoring by converting raw mentions into clear narratives, making it easier to optimize creatives, adjust messaging, and report results quickly.
How It Works in Practice:
Owned Campaign Daily Summary
Monitor how your brand campaigns are performing on a daily basis. This setup is ideal for staying on top of live campaign sentiment, engagement peaks, or any unexpected drops in volume.
Period: Daily
Channel: Social Media only
Report Type: Campaign Performance
Campaign/Tag: Select the specific campaign or tag used for your ongoing brand initiative
Optional: Apply sentiment filters or media type if needed for deeper focus
Use this summary to adjust strategy in real time, report performance to stakeholders, or spot issues before they escalate.
If you want to reduce your daily reporting hustle, you can also set this AI Report as a recurring report. Once scheduled, the system will automatically generate and send the report based on your selected frequency—so you don’t need to run it manually every time.
Read AI Report: New Templates & Custom Report Alignment to see the complete guide in setting up the AI Report as a recurring report.
Social Media Weekly Summary
Generate a high-level recap of your brand’s social presence over the past week, with competitive benchmarking included. This report helps you compare performance across platforms, influencers, and competitors—so you can clearly see where your brand stands in the market.
Period: Weekly
Channel: Social Media only
Report Type: Competitive Analysis
Campaign/Tag: Select campaigns/tags that monitor both your brand and competitor social accounts
Alternative Option: Use the Search by Author field to isolate specific competitor handles, brand ambassadors, or key opinion leaders
Optional: Combine with Label filters if content is categorized by topic, campaign phase, or post type
Use this summary to evaluate share of voice, engagement gaps, and content effectiveness across competitors.
💡 Pro Tip: Use the “Send to Email” option to automate delivery to your inbox every morning or every Monday. You can also export to PDF if you need to include it in presentations or internal reporting decks.
Corporate Communications / PR Manager
Objective:
PR and Communications teams play a critical role in shaping public perception and safeguarding brand reputation. Whether it's tracking news coverage, managing a crisis, or preparing executive talking points, AI Insight Summary helps distill thousands of mentions into a clear, actionable narrative—instantly. This allows PR professionals to stay on top of fast-moving media cycles and deliver timely updates to leadership.
How It Works in Practice:
Company Daily Media Summary
Quickly capture the media sentiment surrounding your brand each day. This setup is ideal for staying ahead of trending narratives, identifying potential risks, and supporting proactive media outreach.
Period: Daily
Channel: Mainstream Media only
Report Type: Mainstream Media Report
Campaign/Tag: Select campaigns or tags related to corporate reputation or brand monitoring
Optional: Use sentiment filters to detect early signs of negativity
Use this for internal updates, daily media scans, or reputation tracking dashboards.
💡 Pro Tip: If you want to automatically send this report and reduce your daily hustle, you can set up this AI Report as a recurring report. Once scheduled, it will be generated and delivered automatically based on your selected frequency.
Spokesperson / Executive Mentions
Monitor how specific public figures, such as your CEO, CMO, or spokespeople, are being covered across media outlets. This is useful for tracking post-event interviews, speech reactions, or managing reputational risk tied to individuals.
Search Field: Input the spokesperson's name or media alias
Channel: Mainstream Media only
Report Type: Spokesperson Intelligence Report
Optional: Combine with sentiment or label filters to analyze tone and context
Ideal for executive briefings, speaker evaluations, and leadership PR tracking.
💡 Pro Tip: Schedule summaries for delivery before your morning team huddle or press check-in. Use the “Translate” option if your leadership team spans multiple countries or languages.
Consumer Insights / Research Analyst
Objective:
Insights and research teams need to uncover what people are saying, who is saying it, and why it matters. Whether supporting product decisions, customer segmentation, or campaign strategy, AI Insight Summary helps analysts instantly distill massive datasets into meaningful insights segmented by demographics, labels, or themes.
How It Works in Practice:
Demographic-Based Summary
Understand how specific demographic groups are reacting to broader industry conversations. This is ideal for identifying emerging market shifts, validating audience segments, or uncovering growth opportunities within your industry.
Report Type: Industry Trends
Advanced Filter: Apply filters such as Age, Gender, or Location to narrow down industry discussions by demographic segment.
Example Use Case
1. Audience Segment Analysis
Filter for Female, Age 25–34 to understand how young adult women are responding to emerging trends within the beauty or FMCG industry.
For example, you might discover that this demographic is actively discussing clean beauty products, skincare ingredients, or sustainable packaging, indicating a shift toward more conscious purchasing behavior. These insights can help marketing teams refine product messaging, develop targeted campaigns, or prioritize features that resonate with this audience.
2. Regional Trend Comparison
Apply Location: Jakarta to analyze how urban audiences are engaging with industry-wide topics compared to other regions.
You may find that conversations in Jakarta focus more on premium product experiences, influencer-driven recommendations, or new product launches, while audiences in other regions may prioritize price sensitivity, accessibility, or product practicality.
Understanding these differences allows teams to tailor regional strategies, adjust media placement, and optimize campaign messaging for specific markets.
Use these insights to refine targeting strategy, adjust positioning against competitors, or identify high-potential audience segments within your industry.
Label-Based Topic Summary
Use the ‘Labels’ filtering to summarize specific themes or issues. This is ideal for cross-topic comparison or internal reporting by stakeholder interest areas.
Report Type: Brand & Content Effectiveness Report
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Filter: Use the Label filter to summarize content grouped under categories like:
Product A vs Product B
Complaints, Praise, or Suggestions
Sustainability, Customer Service, Feature Requests
Example Use Case
1. Product Performance Comparison
Apply labels such as Product A and Product B to compare how audiences are discussing each product line within your campaigns.
For example, you may find that Product A generates more positive conversations around product quality and innovation, while Product B receives higher engagement related to pricing or promotions. These insights can help product teams understand competitive strengths, refine positioning, or prioritize product improvements.
2. Topic-Based Campaign Insights
Apply labels such as Sustainability, Customer Service, or Feature Requests to understand which themes are shaping public perception.
For instance, sustainability-related conversations might show increasing positive sentiment after launching eco-friendly packaging, while customer service discussions could highlight areas where support improvements are needed. These insights help teams track how brand initiatives resonate with audiences and identify topics that require attention.
Use label-based insights to:
Evaluate which campaign topics drive the strongest engagement
Identify recurring customer concerns or feature requests
Compare audience sentiment across products or brand initiatives
Support internal reporting for product, marketing, and CX teams
💡 Pro Tip: Use “Translate” and “Download PDF” to create stakeholder-friendly reports for regional teams, product owners, or customer experience managers.
Agency Account Director
Objective:
As the bridge between agency and client, your role demands fast, reliable reporting that proves impact and delivers strategic value, without spending hours on manual work. AI Insight Summary enables you to turn social and media data into polished, client-ready summaries in just one click, saving your team time while improving service delivery.
How It Works in Practice:
Client Campaign Summary
Summarize campaign performance across client portfolios, whether you're managing a single activation or multiple accounts. This setup is ideal for recurring client reports or performance check-ins.
Period: Weekly or Monthly
Channel: Match your client’s media focus (e.g., Social Media, News, or both)
Report Type: Campaign Performance
Campaign/Tag: Select the campaign or tag assigned to the client or brand you’re managing
Optional: Apply filters like sentiment, label, or location if your client’s focus is more granular
This helps you answer key questions like:
Which campaign earned the most engagement this week?
What was the overall tone of our brand in news and social media?
💡 Pro Tip: Use “Download PDF” to attach directly to your client report, or schedule “Send to Email” to deliver insights directly to clients every Monday or month-end—no formatting needed.
C-Level Executives
Objective:
C-level leaders don’t have time to sift through data, they need clear, strategic insights that guide decisions and justify investment. AI Insight Summary gives executives an instant overview of brand health, campaign performance, and competitive standing, all in a format that’s brief, insightful, and boardroom-ready.
This helps leaders answer high-impact questions such as:
Are our campaigns outperforming competitors?
What’s the sentiment around our brand this week?
Which message is driving the most buzz in the market?
How It Works in Practice:
Executive Daily Performance Snapshot
Generate a clean, high-level summary that compares owned brand performance with key competitors. Ideal for daily monitoring or weekly leadership reports.
Period: Daily or Weekly
Channel: All channels (Social Media + Mainstream Media)
Report Type: Competitive Analysis
Campaign/Tag: Select both owned brand campaigns and competitor monitoring campaigns
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Optional Enhancements:
Add Label filters (e.g., “Product X,” “Q3 Launch,” “CSR Initiative”) to focus on specific competitive battles
Apply Sentiment filters to identify reputation risks or highlight brand wins versus competitors
This setup allows leadership teams to:
Monitor share of voice and competitive positioning
Track how media coverage compares between your brand and competitors
Identify perception gaps and opportunities for differentiation
Get a noise-free snapshot of campaign impact across the competitive landscape
💡 Pro Tip: Use the “Send to Email” feature to automatically deliver this competitive snapshot before leadership check-ins or strategy meetings. Use “Translate” if you need localized insights for regional or multinational stakeholders.
Notes & Tips:
Quota Usage: Each summary consumes 1 quota. Check your remaining balance on the top-right of the summary page.
Language Auto-Detection: Summaries are generated in your account's default language (Thai or English).
Filter Smartly: While filters are optional, using them helps ensure you're summarizing only relevant data.
Admin Activation Required: If you can’t access this feature, ask your admin to enable it from the DXT360 Admin Panel.
AI Insight Summary was built to simplify analysis and support smarter, faster decisions—regardless of your role. Whether you're tracking campaign performance, safeguarding reputation, analyzing consumer behavior, or preparing executive reports, this tool adapts to your needs with just a few clicks.
By applying the right filters, setting the right context, and using the built-in export and sharing tools, each summary becomes more than just a snapshot—it becomes a strategic asset.
Read Turn Data into Insight: Introducing AI Insight Summary to learn more about the AI Insight Summary and how to use it.