With DXT360 Analytics, you gain access to a rich mix of social, online, and mainstream media—all integrated into one powerful platform. This article gives you a quick overview of what types of data you can monitor from each channel and how you can use it to support your monitoring and reporting needs.
| Social Media Coverage |
| Channel | What’s Tracked |
| X | Public Tweets, Replies, Retweets, and Quoted Tweets using keywords. Ideal for tracking brand mentions and trending topics in real time. |
| Instagram | Public posts (when shared as feeds) and comments captured through keywords or hashtags. You can also search by account username. |
| YouTube | Public video titles, descriptions, and viewer comments searchable by keyword. |
| Public posts from pages and groups, along with comments and keywords. | |
| TikTok | Public video posts captured using hashtags and relevant keywords. Great for tracking viral content and trend shifts. |
| Forum & Blog |
| Channel | What’s Tracked |
| Forum | Threads and replies from top forums across Asia and global platforms like Reddit. Data is captured using relevant keywords, including regional sources such as Kaskus (Indonesia), HardwareZone (Singapore), Pantip (Thailand), and Lowyat (Malaysia). |
| Blog | Public blog content based on keyword tracking—useful for monitoring long-form narratives and product reviews. |
| Online & Mainstream Media |
| Channel | What’s Tracked |
| Online Media | News articles from over 100 leading media outlets across Southeast Asia and beyond, including Singapore, Malaysia, Indonesia, Thailand, Philippines, Sri Lanka, Pakistan, Cambodia, Bangladesh, Myanmar, Nepal, and India. |
| TV | Broadcast mentions sourced from national and regional networks, tracked via keyword and location filters. |
| Radio | Radio clips and broadcast reports, captured from verified partners across markets. |
| Print Media | Coverage from national and regional newspapers and magazines, captured and tagged by region. |
To learn more about the essential metrics across all channels available on the DXT360 Analytics platform, see “A Guide to DXT360 Analytics Metrics”.
A Few Things to Keep in Mind:
- DXT360 only collects public data, following each platform’s API and data privacy policies.
- Some platforms (like Instagram and Facebook) are limited to public posts and may have restrictions.
- Regional availability may vary depending on language and location filters.