Widgets are the building blocks of your DXT360 Dashboard. They turn large volumes of social and media data into clear, visual insights — helping you track campaigns, analyze conversations, and measure impact across multiple channels.
Each widget is designed to answer specific questions depending on your goals and role. Your available widgets may vary depending on your subscription package or feature access.
| No | Widget Name | Description |
| 1 | Locations | Purpose: Identify where your conversations are happening. How it Works: Analyzes user profiles and post content to extract geographical information, then visualizes it on an interactive map. It sources data from:
Why Use It: Understand regional distribution, spot local engagement patterns, and measure how your campaigns perform across different areas. |
| 2 | Peak Hours | Purpose: Discover when your audience is most active. How it Works: Aggregates buzz volume by hour and identifies the specific times when mentions or engagement peak Why Use It: Use this insight to schedule posts, launch campaigns, or engage audiences when activity and visibility are at their highest. |
| 3 | Interest | Purpose: Uncover what topics and themes your audience cares about most. How it Works: Analyzes public author profiles and content using NLP to identify key interests and topics. Why Use It: Gain a deeper understanding of audience passions and preferences to create more relevant, personalized, and engaging campaigns. |
| 4 | Gender | Purpose: Understand the gender distribution of your audience. How it Works: Analyzes public author profiles and applies NLP to detect gender indicators from profile information. You can also filter authors by gender to refine your analysis. Why Use It: Tailor your content, messaging, and targeting strategies based on audience composition for more effective engagement. |
| 5 | Mainstream Media Distribution | Purpose: Measure how your campaigns are performing across online, print, and broadcast media channels. How it Works: Compiles and analyzes non-social data sources based on selected campaigns or tags. It displays the proportion of publications across each media type. Why Use It: Track where your brand or campaign is gaining the most visibility in mainstream media and identify opportunities to strengthen media outreach. |
| 6 | Spokespersons | Purpose: Identify key individuals who speak or are quoted about your brand or campaign. How it Works: Detects and counts mentions of spokespersons/public figures quoted in media coverage related to your selected campaigns or tags using NLP. Why Use It: Track the visibility and frequency of statements made by your brand representatives or competitors to assess media presence and message consistency. |
| 7 | Social Media Distribution | Purpose: Compare how your campaign performs across social media platforms. How it Works: Aggregates and analyzes key metrics such as Likes, Comments, Shares, Views, Buzz, and overall Engagement from all active social channels within your account. Why Use It: Identify which platforms generate the highest engagement or conversation volume. |
| 8 | Topic Overview | Purpose: Understand which topics or themes dominate your campaign conversations. How it Works: Uses NLP and industry-based taxonomies to classify mentions into relevant topics within your selected industry vertical. Why Use It: Gain a clear overview of trending subjects and how conversations are distributed across topics. |
| 9 | Top Authors | Purpose: Identify the most influential authors driving engagement around your campaigns. How it Works: Ranks users who generate the highest engagement across posts related to your selected campaigns or tags. Why Use It: Discover key opinion leaders, influencers, or high-impact users to monitor, engage with, or collaborate on future campaigns. |
| 10 | Sentence Type | Purpose: Analyze how audiences express their opinions or reactions in conversations. How it Works: Identifies different types of sentences such as statements, questions, or exclamations using NLP to understand the tone and intent behind each post. Why Use It: Gain deeper context on audience expression and improve sentiment interpretation for more accurate analysis of public perception. |
| 11 | Sentiment Overview | Purpose: Measure how audiences feel about your brand, campaign, or topic. How it Works: Classifies posts as positive, negative, or neutral using DXT360’s proprietary sentiment analysis algorithm (supports English, Bahasa Indonesia, Thai, Malay, Tagalog, and Vietnamese). Why Use It: Track shifts in audience sentiment over time, assess the emotional tone of conversations, and identify potential risks or opportunities for brand reputation management. |
| 12 | Media Value | Purpose: Quantify the advertising or PR value of your coverage. How it Works: Calculates and displays the total Ad Value and PR Value for selected campaigns or tags, based on recognized industry formulas. Why Use It: Demonstrate ROI, compare campaign value across channels, and showcase the effectiveness of your media efforts in financial terms. |
| 13 | Top Words | Purpose: Discover the most frequently mentioned words and phrases across your campaigns. How it Works: Analyzes content from all active campaigns and tags to identify the most frequent or relevant terms, then visualizes them in a word cloud or table. Why Use It: Identify recurring themes, track sentiment trends, refine your messaging, and optimize SEO or content strategies based on the language that resonates most with your audience. |
| 14 | Top Hashtags | Purpose: Track the most popular hashtags appearing across your campaigns. How it Works: Compiles and ranks the most frequently used or relevant hashtags from content gathered in active campaigns and tags. Why Use It: Identify trending hashtags, refine your social media strategy, and join engaging conversations. |
| 15 | Trend Analysis | Purpose: Track how your campaign performance changes over time. How it Works: visualizes key metrics such as Buzz and Engagement in a timeline view, allowing you to spot patterns, peaks, and dips across multiple campaigns or tags. Why Use It: Identify performance trends, correlate activity spikes with specific events or content, and evaluate the long-term impact of your marketing efforts. |
| 16 | Competitive Analysis | Purpose: Compare performance across multiple campaigns or tags. How it Works: Compiles and visualizes key metrics such as Buzz, Engagement, and Sentiment for selected campaigns or tags. Why Use It: Benchmark your campaigns against competitors, identify which ones lead in visibility or engagement, and uncover opportunities to strengthen your market position. |
| 17 | Mentions | Purpose: View all posts related to your campaigns across different channels. How it Works: Provides a summarized view of the posts captured under your selected campaigns or tags, including key metrics and direct links to the original sources. Why Use It: Quickly explore real-time conversations, monitor campaign mentions across platforms, and access post details without navigating away from your dashboard. |
Each widget is designed to help you move from data to decisions — whether you’re tracking performance, uncovering insights, or reporting results.
Customize your dashboard to focus on the widgets that best match your goals, and explore related articles to master your data experience.