The Mainstream Media Distribution Widget helps you understand how your brand or campaign is distributed across traditional and non-social media channels such as online media, forums, blogs, printed media, radio, and TV.
Instead of focusing only on social engagement, this widget gives you visibility into earned media exposure, helping you evaluate your brand’s presence in credible and high-impact media sources.
What It Does The widget aggregates and analyzes coverage from mainstream media sources, including:
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It allows you to:
This transforms raw media mentions into media exposure insights, helping you understand not just how much coverage you get, but where it comes from. |
How It Works For each selected campaign, tag, or dataset, the widget:
The data is sourced from integrated providers (e.g., online media feeds, broadcast monitoring), ensuring broad and credible coverage tracking. |
Key Metrics
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Visualization Types
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Channels Applicable This widget supports:
Availability depends on your campaign setup and data coverage. |
Use Cases Media Exposure Tracking |
Understand how widely your brand or campaign is covered across mainstream media. Example: Track whether your PR campaign is gaining traction in online news vs TV coverage. |
PR Performance Measurement Evaluate the effectiveness of your PR and communications efforts. Example: Measure how many articles were generated after a press release or media event. |
Channel Strategy Optimization Identify which media channels deliver the highest impact. Example: If online media dominates coverage, you may prioritize digital PR strategies over traditional broadcast. |
Competitive Benchmarking Compare your media presence with competitors. Example: Assess whether your brand has higher share of coverage in print or broadcast compared to competitors. |
Reputation & Credibility Analysis Mainstream media often carries higher credibility than social media. Example: Use coverage volume as an indicator of brand authority and public visibility |