Mentions Widget

The Mentions Widget helps you monitor, review, and analyze collected conversations, posts, articles, and audience interactions across all monitored channels in one centralized view. This widget provides a simplified yet powerful version of the My Data experience, allowing you to quickly explore mention-level data, monitor engagement performance, track sentiment, identify trending conversations, and investigate individual content without leaving the dashboard.

What It Does

The widget displays collected mention-level data in a structured and easy-to-analyze format with flexible sorting and filtering capabilities.

With this widget, you can:

• Monitor conversations, articles, and posts related to your brand, campaign, or competitors
• Analyze engagement and interaction metrics directly from collected mentions
• Track sentiment distribution across individual mentions
• Identify high-performing or viral content faster
• Review mention details such as author, source, category, and performance metrics
• Detect spikes in discussions, complaints, praise, or emerging issues
• Investigate audience behavior and content trends across channels
• Access extended mention datasets through the “See Details” experience
• Simplify monitoring workflows directly from the dashboard without opening My Data
• Support reporting and decision-making with exportable mention-level data

The widget acts as a centralized monitoring layer, helping teams quickly move from high-level analytics into content-level investigation and validation.

Metrics

The Mentions Widget supports multiple performance and media metrics depending on channel coverage and available data.

Available metrics include:

• Engagements – Measures total interactions generated by a mention, including likes, comments, shares, and other engagement actions. 
• Likes – Measures total likes or reactions received by a post or content. 
• Comments – Measures total comments generated from the content. 
• Shares – Measures how often content is shared or reposted. 
• Views – Measures total content views or video plays where available. 
• Reach – Measures estimated audience exposure generated by the content. 
• Viral Score – Indicates the virality potential or amplification level of a mention. 
• Potential Reach – Measures estimated potential audience size based on author or media exposure. 
• Replies – Measures total replies generated from the conversation thread. 
• Retweets – Measures repost activity for Twitter/X content. 
• Ad Value – Measures estimated advertising value equivalency from media exposure. 
• PR Value – Measures estimated public relations value generated from coverage. 
• Country Rank – Displays media or source ranking based on country-level positioning. 
• Monthly Page Views – Measures estimated website traffic for online media sources. 
• Unique Visitors – Measures estimated unique audience traffic for media sources. 
• Circulation – Measures estimated distribution size for print or mainstream media coverage. 

Availability of metrics depends on the selected channels, source providers, and collected dataset.

Visualization Type

• Table View – Displays mention-level data in a detailed tabular format for monitoring, investigation, filtering, and export purposes.

The table layout allows users to review individual content performance and quickly navigate large datasets more efficiently.

Data Coverage

Each mention can contain multiple information layers, including:

• Mention content or headline 
• Author or publisher information 
• Source/channel origin 
• Published date and time 
• Sentiment classification 
• Performance metrics 
• Engagement metrics 
• Media value metrics 
• Category or campaign classification 

The available fields may vary depending on source type and channel support.

Channels Applicable

The Mentions Widget supports monitoring across multiple channels, including:

• Social Media
• Online Media
• Printed Media
• Forums
• Blogs
• Video Platforms

Channel availability depends on campaign configuration, provider coverage, and enabled integrations.

Use Cases

Brand Reputation Monitoring

Monitor public conversations related to your brand across channels in real time.

Example: A sudden increase in negative mentions may indicate customer dissatisfaction or emerging PR issues. 

Campaign Performance Tracking

Evaluate how audiences respond to campaign content through engagement and sentiment signals.

Example: High engagement and positive sentiment may indicate strong campaign resonance.

Crisis & Issue Detection

Identify potentially harmful conversations before they escalate further.

Example: Rapid increases in complaints, negative sentiment, or viral posts may signal an ongoing crisis.

Competitor & Market Monitoring

Track competitor activities, launches, and audience discussions across industries.

Example: Increased competitor mentions and shares may indicate a successful campaign launch or trending topic. 

Content Performance Analysis

Identify which posts, articles, or media coverage generate the strongest audience interaction.

Example: Posts with high Shares and Reach may help uncover effective messaging strategies.