Competitive Analysis Widget

The Competitive Analysis Widget helps you compare campaign performance, audience activity, and brand visibility across multiple campaigns or competitors using various key metrics. By transforming campaign data into visual comparisons, this widget makes it easier to benchmark Share of Voice (SOV), identify market leaders, monitor competitor activity, uncover campaign trends, and support strategic reporting across channels.

What It Does

The widget compares selected campaigns or tags using multiple performance metrics and visualization types.

With this widget, you can:

• Compare campaign performance side-by-side across multiple brands or competitors 
• Analyze Share of Voice (SOV) across campaigns and channels 
• Identify which campaign generates the highest engagement and visibility 
• Benchmark performance using key social and media metrics 
• Visualize campaign contribution using percentage-based comparison 
• Detect competitive trends and audience attention shifts faster 
• Support strategic reporting with exportable and presentation-ready visualizations 
• Simplify multi-campaign monitoring in one centralized widget 

The widget also supports flexible visualization switching, allowing you to analyze the same dataset from different perspectives depending on your reporting and analysis needs.

Metrics

You can compare campaigns using multiple metrics depending on your analysis objective:

• Buzz – Measures total conversation volume related to the campaign or brand. Best for Share of Voice analysis and trend comparison.
• Engagement – Measures total interactions generated across content. Best for evaluating overall audience interaction performance.
• View – Measures total content views. Useful for analyzing exposure and content consumption.
• Author – Measures unique authors or contributors generating conversations. Helps evaluate audience participation breadth.
• Like – Measures total likes received. Best for understanding audience appreciation and lightweight engagement.
• Comment – Measures total comments generated. Useful for identifying conversation depth and audience discussion.
• Share – Measures how often content is shared. Best for evaluating content virality and amplification. 
• Reach – Measures estimated audience exposure. Helps evaluate campaign visibility and potential audience size.
• Post – Measures total collected posts or articles. Useful for monitoring publishing activity and campaign intensity.

Visualization Types

The widget supports multiple visualization styles to fit different reporting scenarios:

• Table – Displays campaign comparison data in a structured tabular format for detailed analysis and export purposes.
• Bar Chart – Displays campaign performance comparison using horizontal or vertical bars for easier benchmarking.
• Pie Chart – Displays percentage contribution across campaigns or brands, making it ideal for Share of Voice visualization.

Share of Total (SOT)

The widget also supports Share of Total (SOT) analysis, allowing you to understand each campaign’s percentage contribution within the selected dataset.

Example: If Campaign A contributes 45% of total Buzz while Campaign B contributes 25%, the widget visually highlights market dominance and comparative campaign visibility.

This helps teams:

• Measure competitive market share 
• Compare campaign dominance more clearly 
• Simplify executive-level reporting 
• Identify shifts in audience attention between brands

Channels Applicable

The Competitive Analysis Widget supports comparison across multiple monitored channels, including:

• Social Media 
• Online Media 
• Forums 
• Blogs 
• Mainstream Media 

Availability depends on channel coverage, campaign configuration, and available metrics per source.

Use Cases

Share of Voice Benchmarking

Compare how your brand performs against competitors across conversations and engagement.

Example: A competitor dominating Buzz and Reach may indicate stronger campaign visibility.

Campaign Performance Comparison

Evaluate which campaigns generate the highest impact across channels.

Example: One campaign may drive high Reach but lower Engagement, indicating awareness without strong interaction.

Competitor Monitoring

Track competitor activity and audience attention in real time.

Example: A sudden increase in competitor Buzz may indicate a new product launch or campaign activation.

Audience & Market Trend Analysis

Identify where audience conversations are shifting between brands or campaigns.

Example: Increasing Authors and Posts may indicate growing organic discussion around a competitor.

Content & Strategy Optimization

Understand which campaigns generate stronger interaction and visibility to improve future strategies.

Example: Campaigns with consistently high Shares and Engagements may provide insight into effective messaging and creative approaches.