Top Words Widget

The Top Words Widget helps you quickly understand what people are talking about in your campaigns. It analyzes collected content and highlights the most frequent or relevant words and phrases, allowing you to identify trends, themes, and sentiment at a glance.

What It Does

The widget extracts keywords from your selected campaigns or tags and transforms them into visual insights using either a Word Cloud or a Table view.

With this widget, you can:

• Identify the most frequently mentioned keywords across your data 
• Understand key topics driving conversations 
• Detect sentiment signals through word-level analysis 
• Compare keyword importance based on frequency or relevance 
• Support content strategy and reporting with clear keyword insights 

In Word Cloud view, larger words represent higher frequency or stronger relevance. Each word is also color-coded based on sentiment:

• Green → Positive 
• Red → Negative 
• Grey → Neutral 

In Table view, you can explore keywords in a more structured format, making it easier to sort, filter, and analyze specific terms.

Metrics

You can switch between two analysis approaches depending on your goal:

• Buzz – Measures how often a word appears in your data. Best for identifying dominant topics and high-volume conversations.
• Mentions – Counts how many posts contain a specific word. Useful for understanding how widely a keyword is distributed across content.

Visualization Types

The widget provides two flexible visualization options:

• Word Cloud – A visual representation where word size indicates importance. Best for quick insights and presentations.
• Table – A structured list of keywords with metrics. Best for detailed analysis and exporting data.

Analysis Options

You can refine how keywords are calculated:

• By Relevance – Highlights words based on contextual importance, not just volume. Useful for identifying meaningful insights beyond repetition.
• By Frequency – Displays words based on how often they appear. Ideal for spotting dominant topics.

Channels Applicable

This widget supports keyword analysis across all available channels in your campaign, including:

• Social Media 
• Online and Print Media 
• Forums
• Blogs
• TV
• Radio

Availability depends on your campaign setup and data coverage.

Use Cases

Trend & Topic Discovery

Quickly identify what your audience is talking about and detect emerging trends.

Example: A spike in words like “price” or “discount” may signal increased interest in promotions or seasonal campaigns.

Sentiment Signal Detection

Understand the emotional tone behind conversations by analyzing frequently used words and their sentiment.

Example: Repeated negative terms such as “delay” or “complaint” may indicate service problems that require immediate attention.

Campaign Optimization

Identify which keywords and messages resonate most with your audience to refine your communication strategy.

Example: High-frequency positive words like “easy,” “fast,” or “affordable” can guide future campaign messaging.

Content Strategy & SEO Support

Discover commonly used keywords to improve content relevance, targeting, and search visibility across channels.

Example: Aligning your content with high-performing keywords can increase discoverability and audience engagement.

Competitive & Market Insights

Analyze keyword patterns across campaigns, brands, or competitors to uncover positioning differences and opportunities.

Example: If competitors are associated with words like “innovation” while your brand is not, it may highlight a positioning gap to address.