Top Authors

The Top Authors widget helps you identify the most influential content creators driving engagement within your campaign or selected tags. By aggregating engagement data across supported channels, this widget surfaces authors whose content resonates most with audiences—allowing you to quickly understand who drives conversations, visibility, and impact around your brand or topic.

What It Does

The widget analyzes monitored content to:

• Identify authors contributing posts within a campaign or tag
• Aggregate engagement signals per author
• Rank authors based on total performance metrics
• Highlight authors generating the strongest audience response
• Provide a quick snapshot of influence across channels

This enables you to focus on who matters most, not just what is being said.

Note: For social media channels, you can click on author’s profile to open the Author Details view, including profile information, performance metrics, and related post(s).

How It Works

For each campaign or selected tag, the widget:

1. Collects posts from supported channels
2. Groups posts by author or account
3. Calculates total performance metrics per author
4. Ranks authors based on selected metrics (e.g., Engagements, Views)

The result is a ranked list of authors who consistently drive interaction and reach within your monitored scope.

Options & Metrics

• Engagements – Displays total engagement generated by each author.
• Views – Shows the total number of views accumulated across an author’s content.
• Mentions – Counts how often an author appears within monitored content.
• Ad Value – Estimates the equivalent advertising value of an author’s content exposure.

Channels Applicable

This widget supports analysis across:

• Social Media Channels
• Mainstream Media
• Forums & Blogs
• Other supported channels available within your campaign

(Availability depends on data coverage and campaign configuration)

Use Cases

Influencer and KOL identification

Quickly spot authors who consistently generate strong engagement or reach within your industry or campaign.

Example: Identify creators driving organic discussions around a product launch.

Relationship building and outreach

Use author insights to prioritize engagement with high-impact voices.

Example: Engage top-performing authors for collaborations, partnerships, or advocacy programs.

Trend and conversation tracking

Monitor which authors are shaping narratives over time.

Example: Detect emerging voices gaining traction during seasonal or trending topics.

Campaign performance evaluation

Understand whether campaign engagement is driven by a few key authors or broadly distributed.

Example: Assess whether your messaging is amplified by strategic contributors or organic community activity.

Reporting and strategic insights

Enrich campaign and executive reports with data on who drives results, not just volume.

Example: Highlight top contributing authors alongside engagement and reach metrics in stakeholder reports.