Topic Overview Widget

The Topic Overview Widget helps you understand how conversations within your industry are distributed across key topics. Using Natural Language Processing (NLP)–based topic discovery, the widget automatically groups large volumes of content into meaningful themes, giving you a high-level view of what people are talking about in relation to your campaign.

The topics shown in this widget are strongly influenced by the industry selection defined during campaign setup. This ensures that topic detection stays relevant to your business context and avoids generic or unrelated themes.

What It Does

The Topic Overview Widget analyzes campaign data to:

• Process content using NLP-based topic discovery
• Identify recurring themes and discussion clusters within your industry
• Group mentions into topic categories based on semantic similarity
• Quantify topic distribution based on conversation volume
• Surface dominant and emerging topics across monitored channels

This allows you to quickly assess where attention is concentrated and which topics are gaining traction over time.

Options & Metrics

• Buzz – The overall level of conversation activity associated with each topic. This metric helps you compare which topics generate the most attention within your campaign scope.
• Mentions – The total number of mentions contributing to each topic cluster. This view helps you understand topic scale and relative importance across channels.

Visualizations

Stacked Chart – The widget is displayed using a stacked chart, allowing you to:

• Compare topic distribution at a glance
• Identify dominant versus niche topics
• Observe shifts in topic composition over time

This visualization makes it easier to spot changes in conversation focus without diving into raw data.

Channels Applicable

The Topic Overview Widget supports analysis from:

• Social Media Channels
• Mainstream Media

(Topic detection is based on available textual content from monitored sources.)

Use Cases

Industry trend monitoring

Identify which topics are gaining or losing attention within your industry.

Example: Detect growing interest in sustainability, pricing, or customer experience themes.

Audience understanding

Uncover what matters most to your audience by analyzing dominant discussion topics.

Example: Learn whether users are focused on product features, service quality, or brand values.

Content and campaign strategy

Use topic insights to guide content planning and messaging alignment.

Example: Prioritize campaign messaging around topics that already resonate with your audience.

Competitive and market analysis

Understand how industry conversations are distributed beyond your brand.

Example: Compare whether competitor-driven conversations focus on innovation, promotions, or issues.

Strategic reporting and insights

Use topic distribution data to enrich reports with contextual insights.

Example: Highlight key conversation themes driving engagement or sentiment shifts in executive reports.