The Spokespersons Widget helps you understand who is shaping the narrative in news coverage by identifying individuals who are quoted or referenced in articles.
Using Natural Language Processing (NLP), the widget automatically extracts spokesperson names from published content, allowing you to see which figures appear most frequently in media conversations related to your campaign.
Instead of manually reviewing articles to track quoted individuals, you can now rely on automated analysis to surface key voices and influence drivers.
| What It Does |
| The widget processes news articles to: |
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| This enables you to quickly understand who is being heard most often in the media and how prominently they appear. |
| Options & Metrics |
| Publications / Articles |
| Displays the number of articles in which each spokesperson appears. This view helps you compare spokesperson visibility and identify dominant versus occasional voices in coverage. |
| Channels Applicable |
| The Spokespersons Widget currently supports analysis from: |
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| (Spokesperson extraction is based on quoted or referenced individuals within published articles.) |
| Use Cases |
| Media and reputation monitoring |
| Track which executives, officials, or public figures are most frequently quoted in coverage related to your brand or industry. |
| Example: Identify whether media narratives are driven by company representatives, regulators, or external commentators. |
| Media relations and outreach |
| Understand which individuals are commonly referenced by journalists to support more informed media engagement. |
| Example: Spot recurring spokespersons associated with certain publications or topics. |
| Crisis and issue monitoring |
| Quickly identify who is making statements during sensitive or high-risk coverage. |
| Example: Detect spokespersons driving negative or corrective narratives during a crisis situation. |
| Competitive and industry analysis |
| Monitor spokespersons linked to competitors to understand their messaging focus and media exposure. |
| Example: Compare spokesperson visibility between your brand and competitors during major announcements. |
| Strategic reporting and insights |
| Use spokesperson data to enrich PR, reputation, or executive reports with context on influence and credibility. |
| Example: Highlight key voices contributing to shifts in sentiment or coverage volume. |