Monthly Product Update – July 2025

This month’s updates focus on improving control, automation, and reporting accuracy across the DXT360 platform. From AI-generated summaries to logo detection, and from smarter campaign validation to TikTok follow post tracking—each update is designed to reduce friction and increase insight delivery.

Let’s take a look at what’s new!

🚀 New Features to Explore

Logo Detection Functionality (Beta)

Detects brand logos in image-based content from Tier 1 media, helping users analyze visual exposure for campaign monitoring and brand intelligence.

Key Features:

• Automatically detects and tags brand logos in posts
• Supports detection across image-based Tier 1 sources
• Results are accessible via the My Data section

OCR Functionality (Beta)

Extracts and indexes text found in images such as infographics, memes, and posters—making them searchable for analysis.

Key Features:

• Converts embedded text in images to searchable text
• Supports Tier 1 sources like online media and Instagram
• Displays extracted text in the mention card's detail view

Follow Post – TikTok (Beta)

Allows users to track comment activity and engagement on selected TikTok posts.

Key Features:

• Tracks comments for up to 14 days post-follow
• Supports sentiment editing and engagement metrics
• Includes an Engagement Analysis page for TikTok

AI Insight Summary (LIVE) – Country ID

Enables high-quality campaign insights using AI—tailored by user type, with real-time feedback and retry options.

Key Features:

• Bell notification shows real-time progress during summary generation
• Users can edit, retry failed attempts, and track quota usage
• Admins can control access per country and account

🔧 Improvements & Changes

Instagram Reels View Tracking via Connect Social Account

Automatically collects Instagram Reel view counts via Meta API when an account is connected.

Key Enhancements:

• Retrieves 14-day Reel view data without follow post
• Automatically updates views while connected
• Manual follow post only needed after connection expires

UI Improvement – Custom Report Title

Improves flexibility in report naming and visibility.

Key Enhancements:

• Expands title character limit from 25 to 50
• Prevents truncation in browser, PDF, and email views
• Enhances readability and report clarity

Author Profile Links in Raw Data (All Social Channels)

Adds author profile URLs to raw data exports for easier traceability.

Key Enhancements:

• Links added for all social media sources
• Helps analysts verify post origins
• Improves source transparency