This month’s release delivers a powerful set of updates designed to give users greater control, smarter automation, and richer reporting insights across DXT360. From new engagement metrics on X (Twitter) and expanded TikTok comment tracking to faster sentiment editing, ABSA exports, and multilingual AI summaries, every improvement is built to simplify workflows, boost accuracy, and surface deeper insights—helping teams work faster and make better data-driven decisions.
Let’s dive in!
🚀 New Features to Explore
Display Published Date as “Today – hh:mm:ss”
Improves timestamp readability in My Data by using “Today – hh:mm:ss” for recently published content instead of repeating full date formats.
Key Features:
- Automatically detects today’s date and converts it into a friendly time format.
- Applies only to posts published on the current day.
- Enhances visual scanning when reviewing real-time content.
Views & Likes Metrics on X (Twitter)
Introduces “Views” and “Likes” metrics to deepen analytics across X (Twitter) content in My Data, widgets, reports, and exports.
Key Features:
- Adds Views and Likes fields to the My Data table and Mention’s detail view.
- Includes new metrics in Raw Data Export, Custom Reports, and Client API.
- Enables filtering and visual breakdowns in Engagement widgets.
🔧 Improvements & Changes
Onboarding 2.0
Streamlines the user onboarding process with automated campaign setup, dashboard generation, and updated layout styling.
Key Enhancements:
- Shows updated Terms & Conditions before account activation.
- Reskins UI with adjusted fonts and scroll behavior for cleaner look.
- Syncs dashboard/widget quotas between onboarding and admin settings.
Campaign Improvements
Improves the campaign setup experience with updated validation logic, global keyword limits, and AI-powered keyword recommendations.
Key Enhancements:
- Removes outdated validation Step 2 for smoother campaign creation.
- Aligns keyword limits across Search, Library, and Onboarding.
- Suggests relevant keywords using AI based on selected industry.
X (Twitter) Engagement Formula Update
Updates the Twitter engagement formula to include Likes, improving metric alignment across features.
Key Enhancements:
- New formula: Engagement = Replies + Retweets + Likes.
- Impacts My Data, widgets, reports, exports, and Client API.
- Provides more complete measurement of content performance.
Reskin Login Page
Refreshed visual design for mobile and desktop login pages for both white-label and non-white-label accounts.
Key Enhancements:
- Modernized UI with brand-aligned visuals and download links.
- Differentiated layout for white-label and non-white-label users.
- Fully responsive across screen sizes.
My Data – Hide Categorization (TH only)
Disables mood, topic, and sentence-type outputs for Thai-language posts to avoid misleading insights.
Key Enhancements:
- Automatically detects Thai-language posts.
- Hides unsupported categorization fields.
- Prevents display of inaccurate data in Thai accounts.
Post Injection – Error Message Enhancement
Displays more descriptive error messages to help users troubleshoot failed post injections.
Key Enhancements:
- Maps specific error codes to user-friendly messages.
- Clearly explains which field or post element failed.
- Helps users correct injection issues without external support.
AI Insight Summary – New Layout
Revamps the AI summary template to improve structure, readability, and data scannability.
Key Enhancements:
- New paragraph structure with clearer insight grouping.
- Adjusted alignment, font weight, and spacing.
- Improves content clarity across short and long summaries.
Online Media Summary Optimization
Upgrades AI model used for generating online media summaries to GPT-4o Mini.
Key Enhancements:
- Faster response time for generating summaries.
- Lower infrastructure cost for large-volume jobs.
- Improved coherence and factual accuracy in outputs.
OCR & Logo Detection [Beta]
AI-powered OCR and logo detection allows users to extract text and identify brand logos in visual content like memes or news images.
Key Enhancements:
- Detects brand logos from Tier 1 sources in My Data.
- Extracts embedded text from images into searchable fields.
- Enables cross-channel visual monitoring and brand analysis.
Custom Report – Bell Notification [Beta]
Adds a dedicated tab in Bell Notification for Custom Report delivery status.
Key Enhancements:
- Splits report notifications from general alerts.
- Clickable notifications link to report previews or status info.
- Fully responsive across mobile, desktop, and tablet devices.
Display Top 3 Topics [Beta]
Simplifies topic detection results by displaying only the three most dominant topics in each post.
Key Enhancements:
- Applies to NLP and ABSA models with consistent structure.
- Supports display in My Data, Clipping, and Raw Exports.
- Shows sentiment per topic on hover for ABSA content only.
Mood Detection Update [Beta]
Detects and displays the general mood (Positive/Negative) for posts based on sentiment polarity.
Key Enhancements:
- Visible in dashboards and Raw Data Export.
- Applies to both social media and online media posts.
- Useful for high-level emotional trend analysis.
Follow Post Enhancement – TikTok [Beta]
Expands support for TikTok comment tracking to all markets.
Key Enhancements:
- Enables follow post functionality across global accounts.
- Displays 14-day rolling comment collection per tracked post.
- Includes sentiment tagging and engagement metrics in My Data.