Monthly Product Update – December 2025

This month’s release is packed with improvements that sharpen how users analyze visuals, compare performance across channels, and manage large-scale data. From enhanced OCR capabilities and 12-month backdates to dashboard-level label filtering, these updates are designed to improve discoverability, expand data coverage, and simplify analysis across DXT360.

Let’s dive in!

🔧 Improvements & Changes

OCR & Logo Detection

AI-powered OCR and logo detection now enables users to extract text and detect brand logos from images across top-tier data sources, improving visual monitoring across My Data and dashboards.

Key Enhancements:

• Detects brand logos in images from Tier 1 channels (Twitter, Facebook, YouTube, Online Media)
• Extracts embedded text into searchable fields using OCR
• Enables cross-channel visual monitoring and brand analysis

OCR Keywords Highlighting in My Data

Introduces inline highlighting for keywords extracted via OCR, allowing users to easily identify image-based content directly in My Data.

Key Enhancements:

• OCR-detected text is now displayed under the content description in My Data
• Keywords from OCR text are visually highlighted for better visibility
• Available on desktop and mobile for Online Media

Channel Tab in Trend Analysis Widget

Users can now explore channel-specific performance with a new “Channels” tab and channel-level export support.

Key Enhancements:

• Adds a new “Channels” tab in the Trend Analysis widget to show buzz metrics by channel
• Enables "Channels" as a metric toggle on the Manage Widget settings page
• Raw data export reflects channel-level buzz totals, aligned with advanced filter selections (e.g., only selected channels like IG, Twitter, FB will be shown)

Delta Value in Trend Analysis Widget

The Trend Analysis widget now includes delta value to highlight performance changes over time—daily, weekly, monthly, or yearly.

Key Enhancements:

• Adds delta values in both trendline and stacked charts, visible on hover and in raw data exports
• Supports time comparisons (daily, weekly, monthly, yearly) with clear color cues: green (+), red (–), and grey (0)
• Fully compatible with desktop, mobile, and tablet versions for metrics like Buzz, Engagement, Likes, Comments, Shares, Reach, and more

Search Menu - Mobile

Brings the full Search Menu functionality to mobile, allowing users to filter and create campaigns directly from their phone.

Key Enhancements:

• Access keyword-based search and filters via mobile UI
• Create new campaigns from search results on mobile
• Streamlined experience across devices

Label Filter Dashboard [Beta]

Brings label-based filtering to Dashboard, allowing users to refine widget results based on custom tags—just like in My Data.

Key Enhancements:

• Enables users to apply one or more labels via the Advanced Filter panel on dashboards
• Filters all dashboard widgets to display only content associated with selected labels
• Ensures consistent filtering behavior between dashboards and My Data for smoother cross-module workflows

Backdate for 12 Months - All channels [Beta]

Users can now request up to 12 months of historical data for all supported channels in a single backdate job.

Key Enhancements:

• Enables backdates up to 365 days per channel
• Auto-handles slicing and scheduling via system
• Integrated into the existing campaign creation UI