Monthly Product Update – September 2025

This month’s release delivers a powerful set of updates designed to give users greater control, smarter automation, and richer reporting insights across DXT360. From new engagement metrics on X (Twitter) and expanded TikTok comment tracking to faster sentiment editing, ABSA exports, and multilingual AI summaries, every improvement is built to simplify workflows, boost accuracy, and surface deeper insights—helping teams work faster and make better data-driven decisions.

Let’s dive into what’s new!

🚀 New Features to Explore

Views & Likes Metrics on X (Twitter) [Beta]

DXT360 introduces “Views” and “Likes” metrics for X (Twitter) to give users deeper visibility into content performance. These new metrics enhance how teams analyze reach and engagement across widgets, My Data, exports, and reports.

Key Features:

• Displays Views and Likes metrics directly in the My Data table and detail view
• Includes the new metrics in Raw Data exports, Custom Reports, and API responses
• Supports filtering and visual breakdowns in engagement-based widgets

TikTok Follow Post - All Market

TikTok Follow Post is now available across all markets, allowing users to track and analyze comment activity from specific posts. This unlocks deeper insights into engagement behavior, sentiment trends, and post impact within TikTok campaigns.

Key Features:

• Tracks comments from a selected post for up to 14 days, auto-updating in My Data
• Includes comment-level sentiment editing and full metric visibility
• Provides a dedicated Engagement Analysis view to explore post performance

🔧 Improvements & Changes

UI/UX Improvement – Sentiment Editing

Sentiment editing is now quicker and more intuitive—users can update sentiment directly by hovering over the sentiment icon, removing the need for extra clicks or dropdowns.

Key Enhancements:

• Sentiment options appear instantly on hover
• Reduces steps needed to edit sentiment
• Creates a smoother and faster moderation experience

AI Insight Summary – Translation & UI Enhancements

The AI Insight Summary interface has been refined with clearer layout and multilingual translation, helping users better understand generated insights across different markets.

Key Enhancements:

• Improved UI hierarchy for better readability
• Added support for Bahasa Indonesia and English translations
• New tooltip descriptions for complex terms within the summary

ABSA Result in Raw Data Export

DXT360 now includes Aspect-Based Sentiment Analysis (ABSA) results in raw data exports, offering more detailed breakdowns of sentiment by aspect.

Key Enhancements:

• Adds ABSA result column to raw data exports
• Presents sentiment breakdowns in structured format (aspect-opinion-sentiment)
• Supports sentiment model deployment for Bahasa Indonesia

Language Detection Enhancement

Posts now show auto-detected language in the My Data table, improving clarity and supporting better filtering across multi-language campaigns.

Key Enhancements:

• Displays language tags per post in My Data table
• Enhances UI to support visual language indicators
• Supports both mainstream and social media post types

EULA Update – Thailand

Thailand users now see a simplified EULA where the Terms and Fair Use Policy (FUP) are combined into a single document for easier review and acceptance.

Key Enhancements:

• Removes the need to accept separate FUP documents
• Streamlines onboarding with one unified agreement
• Improves legal compliance and transparency for Thai users

X (Twitter) Engagement Formula Update [Beta]

The updated Twitter engagement formula now includes Likes, offering a more complete view of interaction metrics across all DXT360 features.

Key Enhancements:

• New formula: Engagement = Reply + Retweet + Likes
• Affects all relevant features (widgets, reports, exports, API)
• Improves consistency with other social channel calculations

Revamp Filter Source & Adding Filter Label

The filter UI in dashboards and reports has been revamped for better usability and now includes Label as a new filter dimension.

Key Enhancements:

• Adds “Label” as a new filter type
• Redesigns layout for faster selection and cleaner grouping
• Enhances backend alignment for better filter logic and accuracy