This section explains how Backdate works in DXT360 Analytics, including supported channels, historical data availability, processing limitations, and common reasons why backdate jobs may take longer, fail, or return incomplete results.
Can I backdate data? How long can I backdate for each channel?
Yes, you can backdate data up to 12 months across supported channels. This allows you to retrieve historical data within a defined time range in a single setup.
However, availability may vary depending on the channel and data source, and not all historical data is guaranteed.
Read Backdate Historical Data Up to 12 Months (All Channels)
Which channels support backdate in DXT360 Analytics?
Backdate supports multiple channels including Facebook, Instagram, Twitter (X), TikTok, YouTube, Online Media, Forum, Printed Media, TV, and Radio.
Data availability may vary depending on the channel and its data source, which can affect completeness and timing.
Why does my Twitter (X) backdate not work?
Backdate for Twitter (X) depends on your account type. If your account is downgraded from Twitter Pro to Basic, the backdate job cannot proceed and must be recreated.
In some cases, the job may complete partially if the quota runs out during processing.
Why is my backdate data incomplete or different from estimation?
Backdate results may differ from estimation due to several factors:
- Some keywords or rules may fail during estimation
- Data availability depends on the channel and source (e.g., DataHub vs external providers)
- Certain data may not be available historically
If the system shows “Estimated!”, it means some data could not be estimated and will not be included in the backdate process.
Why does backdate take a long time to complete?
Backdate processing involves multiple steps, including estimation, queuing, and data collection. The processing time depends on:
- Number of campaigns selected (max. 10 per job)
- Data volume
- Channel complexity
- System load
For large datasets, the process runs in the background and may take longer to complete.
Why can’t I select more than 10 campaigns for backdate?
Each backdate job is limited to 10 campaigns to ensure stable processing and prevent system timeouts.
If you need to backdate more campaigns, you can create multiple jobs.
Why did my backdate job fail or complete partially?
A backdate job may fail or complete partially due to:
- Data estimation failure for certain rules or channels
- Insufficient data quota (e.g., Twitter Pro quota)
- Changes in account type (e.g., Twitter Pro downgraded to Basic)